Brand story telling

Nestlé is the world largest food and beverage company. As part of its growth strategy in China, Nestlé recently acquired several large local F+B companies.

Elson was invited to produce a set of 4 coffee table books to tell the history, values and perspective for these brands. Our scope included: exploring each brand archive, interviewing dozens of key executives, creating and editing brand stories, photo shooting, designing and printing book sets. The book sets were produced in Chinese and English and circulated internally in Nestlé. These “official brand stories” have now become reference material for content.


Club Med is an international in luxury all-inclusive holidays company and manages dozens resorts around the world.


Elson was asked to design a holiday experience concept that would immerse Club Med China residents in the amazing, inspiring and educational world of animals. Based on consumer insights, we created the "Horse Eco-Club", a high end holiday concept combining a scenic horse club and an educational farm featuring advanced technologies for learning and capturing visitors memories. We then cooperated with selected Club Med resort developers in China to fined-tune and roll this concept on their specific locations.



Delixi Electric is one of China’s largest manufacturer of electric equipment.


The company called upon Elson as part of a rebranding project to reflect their new market focus. We crafted a new corporate slogan, revamped the logo graphics and created a graphic chart to ensure Delixi Electric image consistency.


The new image and tagline are visually impactful yet flexible to be applied to dozens of material (including packaging, store display, delivery trucks).